Registrato: 25/12/17 03:09
|Adidas (OTCQX: ADDYY) continues to outperform Nike (NYSE: NKE) in the key North American market. Nike released its Q2 fiscal 2018 report yesterday, in which it reported subpar results in North America. This is directly attributable to recent strength in the region, which has caused market share losses for Nike and its Jordan brand.
Nike's continued weakness relative to Adidas in the North American market provides evidence to refute some commentators who have argued that popularity would be short-lived.
I will argue in this article that Adidas remains the best bet in the sportswear industry based on its strong growth and valuation. I'll also touch on Nike's recent results, which I believe provide valuable insights into performance.
Nike has experienced a steady slowdown in North America.
Adidas has outperformed Nike as of late for several reasons: one, we are currently in a stage where customers are actively seeking out casual, fashion-oriented apparel and footwear.
This is why and Lululemon (NYSE: LULU) have done well over the past couple years, whereas Nike and Under Armour (NYSE: UAA) have struggled. Nike and Under Armour products are perceived more as performance gym-wear, which is not "in" right now. [url][/url]